The Future is PetGen

The Future is PetGen

Written by Bob Lester, DVM for Today’s Veterinary Business Every generation has its own approach to work and life. How these different groups interact with family, pets and lives are profoundly reshaping our world and professional landscape. This is particularly...
Unintended Consequences

Unintended Consequences

Written by Bob Lester, DVM for Today’s Veterinary Business Did you hear about Wells Fargo? For years, the company served as a role model in the banking world for exemplary customer service. Wells Fargo set a goal, or key performance indicator (KPI), to sell...
Come aboard!

Come aboard!

Written by Bob Lester, DVM for Today’s Veterinary Business Sailors are familiar with the phrase “fair winds and following seas.” The saying refers to ideal conditions for steering a ship. Our profession is enjoying both fair winds and a few rough seas. With that...